It is also the preferred gym of amateur and pro athletes, fitness and beauty contests, entertainment industry professionals, and every day people com¬mitted to their health and the quality of their lives. With more than 3 million members in 30 countries worldwide, Gold’s Gym’s unmatched experience and expertise continues to change lives by helping people from all walks of life. Gold’s Gym has established worldwide recognition through constant brand reinforcement (with a 93% brand recall in latest studies in the US) and media exposures in Hollywood films and TV shows like the 1977 Arnold Schwarzenegger and Lou Ferrigno’s “The Pumping Iron”, Adam Sandler’s “The Longest Yard”, VH1’s ‘Celebrity Fit Club”, “Entourage”, “Hogan Knows Best” and “Amer¬ican Gladiators”. Hence, Gold’s Gym has earned the tag “Gym of the Stars”. Locally, Gold’s continues the tradition with over almost 300 celebrity members. It was the featured gym in the big-hit movie “My Big Love”, “Bestfriends Forever”, “No Other Woman”, celebrity home exercise videos such as Viva’s “Shimmer” (bellydancing) and “Bump & Burn”. Gold’s is the official partner of Bb. Pilipinas, Mag¬navision, PBA, PBL, The Azkals, Philippine Volcanoes, Powerlifting Association of the Philippines, and Philippine Gymnastics Association. Since it began operations in the Philippines, Gold’s provides free workouts to 50 athletes per Gold’s Gym club every day to support their strength training pro¬grams.